About Us
We're building the financial clarity tool India deserves
Notch AI is a technology company focused on building privacy-first products that put users — not advertisers — first. Finly is our flagship product.
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To get started
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Asset categories
AES-256
Encryption standard
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Data brokers we sell to
Our Story
Finly was born out of frustration. As Indian investors, we found ourselves juggling spreadsheets, multiple portfolio apps, and bank statements just to get a clear picture of our own net worth. Every "free" app either demanded bank credentials, sold data to brokers, or was cluttered with ads for financial products we didn't need.
We believed there had to be a better way — a tool that respects the privacy of your financial life, works with the instruments Indians actually use (EPF, PPF, NPS, Mutual Funds, Gold, Real Estate), and doesn't treat your data as a product.
So we built Finly. No bank linking. No screen scraping. No ads. Just a clean, fast, privacy-first dashboard that gives you a complete picture of your wealth — updated on your terms.
Notch AI is the company behind Finly. We are a small, product-focused team based in India, building tools that we ourselves use and believe in.
What We Stand For
The principles that guide every decision we make at Notch AI.
Privacy by Default
We encrypt sensitive data at rest, never sell user information, and build features with a privacy-first lens from day one — not as an afterthought.
Built for India
Every feature is designed around how Indians actually invest — EPF, PPF, NPS, CAMS CAS PDFs, ₹ currency, Indian tax year. Not a generic global app with INR bolted on.
User Interests First
We don't have a marketplace, referral fees, or commissions on financial products. Our only revenue is your subscription. Your interests and ours are aligned.
Simplicity Over Complexity
Financial management can feel overwhelming. We obsess over making Finly fast, clean, and easy to understand — even for first-time investors.
Transparency
Our pricing is public, our data practices are documented, and we don't hide features behind dark patterns. What you see is what you get.
Security as Standard
AES-256 encryption, TOTP-based MFA, JWT authentication, and rate limiting are not premium features — they are table stakes for any platform handling financial data.
What's Next
We are a focused team and we move deliberately. Our roadmap for Finly includes deeper support for Indian tax workflows, improved CAS parsing, net worth trend analytics, and native mobile apps for Android and iOS.
We do not chase growth at the cost of privacy. We will never introduce advertising, sell your data, or add features that compromise the core promise of Finly: your financial data, under your control.
Want to work with us?
We're always interested in hearing from talented people who care about privacy, great UX, and financial empowerment. Reach out.
Get in Touch